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Aana Admin
29 Mar 2026

From Grief to Action: The Story Behind Our Purple Ribbon Campaign

Sometimes, an idea doesn’t come from a brainstorm session. It comes from a moment that sits heavy with you.

For us, the purple ribbon campaign began after hearing about the Inisha BK case. Like many others, we felt a mix of anger, sadness, and helplessness. It was one of those moments where staying silent didn’t feel right anymore.

We kept asking ourselves a simple question: what can we do, even if it’s small?

That’s how the purple ribbon came in.

Purple has long been associated with dignity, justice, and strength. It felt like the right way to represent what we wanted to say not just grief for what happened, but support for women who continue to face unsafe spaces every day.

This campaign wasn’t meant to be loud or performative. It was meant to be visible. Something that sparks a question, starts a conversation, or simply reminds someone that people care. We created and shared the purple ribbon not just to react to one case, but to highlight a much bigger issue women’s safety is still not guaranteed, and that needs to change.

At the same time, we want to be careful. Awareness alone is not action. Posting, sharing, or wearing a ribbon is only a starting point. Real change comes from how we behave, how we speak up, and how we support those around us in everyday situations. This is our small step. Not a solution, not a statement that we’ve done enough just a beginning. If this campaign does anything, we hope it encourages more people to pause, reflect, and speak up when it matters.

Because it shouldn’t take another case for us to care.

https://www.instagram.com/reel/DWYU9qMEUJt/?igsh=MWlidmw0NW11ZGh3eA==

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